Despite the deepening economic crisis, Atelier’s new integrated advertising agency, Lime Interactive, has successfully launched two new green energy brands – HBS Solarwarm and sister brand HBS New Energies. These new brands will serve home-owners across the South by offering a range of home heating systems that run on new energies. Both companies are set to respond to growing consumer concerns about global warming and the failing economy – by providing families with the means to reduce household CO2 emissions and at the same time – offering a way to take the sting out of rocketing home energy bills.
Lime Interactive has provided these clients with a full marketing consultancy service that has drawn on all the agency’s skills including Atelier Studio’s online expertise, to deliver branding planning and through the line advertising services. The agency’s activities have included brand development, direct response advertising, media planning and buying and door drops, as well as website design and search marketing via Atelier.
Director Matt Conrad commented: “Our launch campaigns have successfully brought together all the skills in the agency, and as such are great examples of how big ideas can be translated across the marketing disciplines to give smaller companies a good foundation from which to launch national brands. We are all very excited about this work, and although it is obviously early days, the response from our January 2009 on and offline advertising is extremely positive, with good quality enquiries coming in already.”
He added: “It demonstrates perfectly how companies can be both innovative and successful (even in difficult economic conditions) if the product is good, the brand is well positioned and the launch timely. It also shows how well Lime’s ‘nonline’ approach to marketing can work to deliver a creative, integrated, and economical approach to marketing in a digital age.”
