Lime Interactive, Atelier’s new “nonline” advertising and marketing agency is celebrating its appointment to launch and market two new renewable energy brands. These new brands are aimed at consumers who, concerned with rocketing energy prices, want to take advantage of the savings on heating and hot water that are offered by “free” renewable energy sources.

Lime Interactive is situated inside Atelier Studios. Together the two sister agencies will provide branding planning, on and offline direct response advertising and marketing services - including specialist website design and search marketing.

The two new energy brands are expected to launch in the autumn. Renaud Clarke, Atelier’s Director commented “We are really excited by this appointment. It provides two perfect opportunities for us to demonstrate how Lime’s “nonline” approach to marketing and our specialist digital services, can together achieve an integrated, creative and economical approach to marketing our clients brands and products - on, off and through the line.

Hello!

This is our new London Marathon 2009 Channel.

To view our personal donation page please visit: http://www.justgiving.com/marathon09

To view more information on our chosen charity please visit: Multiple Sclerosis http://www.msrc.co.uk/

Blog search engine Technorati has just released its annual State of the Blogosphere report that shows that the number of blogs continues to grow - almost doubling in a year.

The report indicates that Technorati indexed 133 million blogs since 2002 when the company began. This figure in 2007?s report was just 70 million, which suggests impressive growth.

But is this accurate? How big is the blogosphere?

Between 2006 and 2007, the number of blogs indexed grew from 57 million to 70 million, so where have the extra 63 million blogs come from?

Technorati does not make this clear in its report but the company says that only 1.5 million of these blogs were updated in the last seven days, which suggests that the vast majority of the 133 million blogs are not active (by that metric). But Technorati reports only 5 million of these blogs as ‘active’, defined as having been posted in the space of a month. So on that basis it seems that there are tens of millions of discarded blogs out there in cyber space.